Why did you start this specific business?
I started this business to address the underutilization of cassava in Ghana, where despite high production volumes, only a small fraction is processed. By introducing mechanized and hygienic processing, we aim to reduce post-harvest losses, create jobs, and meet the growing demand for cassava-based products in both food and poultry industries.
What is the most important thing to you in your business?
The most important aspect of our business is quality and efficiency. We are committed to producing hygienic, nutritious, and affordable cassava products that meet the needs of Ghanaian households and support sustainable agriculture.
What is your biggest challenge?
Our biggest challenge is effectively reaching our potential customers, especially secondary school students and their parents, who are key consumers of our products like Garri
Who is your ideal customer?
Our ideal customers for Garri include:Senior High School Students: Garri is a convenient, affordable, and nutritious staple that fits perfectly into the lifestyle of boarding students. It’s easy to prepare and store, making it a popular choice in school settings.Waakye Sellers: Garri is often served as a side dish with waakye, adding texture and variety to the meal. These vendors benefit from a reliable supply of hygienically processed Garri to meet daily customer demand.Beans Sellers (Gɔbɛ Vendors): Garri is a key component of the beloved Ghanaian dish “Gɔbɛ” (beans and gari). These sellers rely on consistent quality and quantity to serve their customers, making them a vital part of our customer base.
What is your main goal for the next year?
Our main goal for the next year is to establish a dedicated production center where customers can easily access our cassava-based products—Gari and CassFlour (Kokonte Powder), and DHQCP. Alongside this, we aim to build strong relationships with at least 500 regular customers, including students, food vendors, and households. This will help us create a reliable customer base, improve product visibility, and strengthen our presence in the local market.
How can customers contact you?
Customers can reach us through:Phone: 0243120220 / 0503044106 / 0559866326Email: ctylinginnovationenterprise@gmail.com
Social Media:https://www.facebook.com/share/19bq9sn5tv/ Location: Ghana – Gbetsili US. GK-0306-6649
