Why I started teaching virtual assistant skills and AI enhanced tools to beginners in technology is to get them equip for onsite and virtual roles.Years ago, I couldn’t secure paid jobs because I lacked computer skills, so I promised myself to get skilled and teach others too.
The most important thing in my business is getting newbies skilled to earn income remotely or onsite, running their business or working for others.
My biggest challenge is my inability to get funding to propel process.And another big challenge is inability of low income earners to pay for the training, and they need it most.
My business idea customer for Errandz Creatives Academy Limited Virtual Assistant Academy is someone who deeply needs the skills we offer, values our teaching approach, and is willing and able to take action — whether that means enrolling, recommending, or investing in our program.
Here’s a complete breakdown:Ideal customer profile (ICP)
Name: Mary, Chinedu, or Favour (representing different personas) Age: 18–35 years old. Gender: Primarily female, but inclusive of all gender. Location: Suburban or urban Nigeria (e.g., Makurdi, Gboko, Lafia, Benin City, Port Harcourt, Kaduna) Education Level: Secondary school graduates, undergraduates, NYSC corps members, diploma holders, and unemployed graduates. Tech Level: Beginner to intermediateIncome Level: Low to middle-income earners. Psychographic traits: Feels stuck, jobless, or underpaid. Desires to work remotely or earn from home. Feels left behind by traditional education or lacks practical skills. Has basic smartphone literacy and is curious about tech.Seeks affordable, flexible learning that leads to real income. Goals & aspirations: To gain practical digital skills that employers or clients need.To land remote jobs, freelance gigs, or start a VA business.To contribute financially to their family or pay school fees.To gain independence and control over their time and income. Clients pain points: Can’t afford expensive international online courses. Doesn’t know where or how to start a digital career.Feels overwhelmed by online information. Fears being scammed or wasting time on courses with no value. Lacks mentorship, devices, or access to internet/data.Why they choose us.Our training is hands-on, beginner-friendly, and tailored to Nigerians and surrounding countries.Our pricing is flexible and inclusive.We provide not just skills but pathways to earning (job leads, portfolio, client support)We are relatable — a woman-led, locally grown initiative with passion and impact.We offer community, mentorship, and follow-up, not just “watch-and-go” lessons.
Our main goal for next year is to get capital to
1. automate our virtual assistant academy processes.
2. Design our course and upload on a learning management system LMS
3. Acquire intellectual property like copyright, parents, payment gateway etc
4. Equip office and enroll 1500 students every quarter to teach for 2 months
5. Partner with government training programs to train staff, citizens of different segments.
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